What sets one book promoter apart from another?

How to choose a Book PromoterMany authors are asking what sets one book promoter apart from another, and with so many out there, how do you choose? We help answer that!

If you’re looking at promoting your books through a service that use social media ads as part of their service, you’ll want to do your research to ensure you’re working with not only a qualified promoter, but also one that has a genuine social media following.

For example, if a promoter’s Twitter page utilizes fake followers, having your books promoted on their social media won’t increase your book sales anymore than if you did nothing at all. Same goes for promoters who have Facebook pages with fake likes/follows.

So how can you tell the difference between real and fake followers on Twitter?

Well for starters, you can click on any page’s followers and quickly identify any fake accounts by looking for blank profile pictures and/or blank biographies… either/or are sure signs of a fake account.

Some promoters also use a “network” of Twitter accounts to promote books. For example they state that they’ll promote your book to their “collective” 160,000 Twitter followers, tweeting your book ads on 4 or more Twitter accounts with a “combined” following of 160,000—meaning each account would have around 40,000 followers.

Now this may sound impressive at first, but if you look closer you’ll find that most of these “collective” accounts each share the same following… meaning the same group of 40,000 following the one account, are the same group of 40,000 following the other accounts.

Look closer still, and you may even find that the bulk of their “followers” aren’t even real people, but fake accounts set up to look like real users.

So how can you tell the difference between real and fake likes/follows on Facebook?

Visit the page and look at the ratings and reviews sections. If a page has 15,000+ likes and follows, but the page is only rated by 2 people and has less than 5 reviews, chances are their likes and follows have been purchased meaning real people aren’t accessing the page, just bots.

Digital Book Girl’s numbers…

We are highly active on social media and use a single Twitter account (@DigitalBookGirl) to achieve 850,000+ organic impressions each month, not including traffic to our growing Facebook page where we enjoy an organic post reach of 2,500 to 6,000 each week, in addition to our Instagram page and ever-expanding mailing list & free newsletter—all of which we use to funnel traffic directly to our blog thereby creating genuine interest in and sales for the books we promote.

Again, all that we do is done in an organic way meaning we don’t buy likes or follows because we believe that in order to sell books and provide real value to our clients, we need real people to interact and engage with in order to generate real interest in the books we promote.

The take away: Fake followers don’t buy books.

We hope you find this information helpful the next time you’re researching book promoters and wish you continued success in your writing career!

Digital Book Girl
Staff & Management

Disclosure: Digital Book Girl is an advertising and marketing agency that helps authors and writers sell more books. Visit us online at digitalbookgirl.com, or connect with us today on Twitter, Facebook and Instagram. Authors and writers can get started promoting their books with us for FREE right away by visiting digitalbookgirl.com/blog/free-book-promotion!