Entrepreneurs and small to medium businesses often struggle to build or evolve their marketing capabilities.
This book lays out a roadmap for identifying and deploying innovation that will improve in-market results — building both the brand and the business.
*Develop innovation strategies
*Leverage insights and drive positive change
*Build a culture of innovation
*Create a measurement plan
The result — tangible enhancements in 90 days:
*Increased marketing results
*Accelerated revenues and speed to market
Innovate and Win: 90 Days to Better Marketing Performance will provide an innovation roadmap, proven techniques and bonus tools to help you succeed.
Innovate and Win :90 days for better marketing performance is a great primer for new and experienced marketers. The language is simple and easy to understand. It provides comprehensive lists of what to consider and practical steps for taking the right actions to get you ready. The program tells you where you need to be week by week, which enables you to track your progress. Even if you feel you already know this there will be helpful reminders and clear definitions to help you develop your plan and get bye in from your organization. Read it and put it into action as soon as you can. – Darcy Bevelacqua, Managing Director Executive Connections