Today, small and medium businesses are faced with daunting challenges:
*Increasing global competition
*An unprecedented array of media and technologies
*New and evolving buyer expectations
*Demand for real-time and relevant brand engagement
To succeed in today’s environment, effective strategies are needed.
This book is for start-ups and established companies who want to grow their business.
*Create winning approaches to the market
*Avoid common pitfalls, saving time and money
*Eliminate waste on unproductive approaches and tactics
*Accelerate revenue growth and success
Marketing For Entrepreneurs and Small to Medium Businesses: The Definitive Guide to Driving Growth and Success will help you thrive in today’s complex marketplace.
They say “there is no manual for how to raise a child”… Well this is an actual manual for how to build and deliver a superior (world class) marketing capability and then scale it as you grow your business. It is an absolute guide that reveals the “what, when, how, what to watch out for, and how to deal with it if you encounter it”. My advice to the reader: have a fresh highlighter ready, as this will become a reference book that you revisit again and again. – David Norman
Kelly Mahoney hits a home run with this professionally created guide for “Marketers” everywhere. Not only are all of the tips and pointers right on the money, Kelly’s insights from her corporate experiences are tremendously valuable! Even many of the large corporations should re-think some of their marketing tactics and strategies, and follow Kelly’s advice. This is a ‘MUST READ” for any marketer!!! – Philip E. Heckman, Jr., MBA (Assistant Professor of Marketing, Upper Iowa University)
If you are an entrepreneur and new to marketing, this guide is essential reading to building a successful business. It does a great job of walking those new to marketing through the basics and considerations and offers some new ideas for those of us who have been in the space for some time. It’s a quick and easy read with lots of useful information. – PDXBOS