Why you need a mailing list and how to start yours free!

Even if you have nothing to send to subscribers today, it’s never too early to start a mailing list! We’ll show you why and how to get started for FREE below…

In this post Digital Book Girl will show you what we believe is the best option to get your mailing list started for free to grow your brand, and save you time and money!

Even if you have nothing to mail out today, you can still build a list and then begin sending mailings when updates become available such as when you’re:

  • releasing a new book
  • holding a contest or giveaway
  • offering ARC’s of a forthcoming release

Why is a mailing list is better than social media?

Social media is forever changing and even though you may have a space on Twitter, Facebook, Instagram, etc., you don’t have ownership of those platforms meaning they could be taken from you for any reason at anytime and you would have no recourse.

A mailing list on the other hand is something that you own, and can take with you where ever you go. Not only that, a mailing list is a confirmed group of people who have joined your list because they want to hear directly from you. This can make a huge impact on your book sales, even if you begin with a small audience.

Where to begin and what to consider?

When it comes to starting a mailing list there are many factors to consider such as:

  • protecting your personal data
  • protecting your customers’ personal data
  • automated double opt-in to verify email addresses
  • GDPR, or General Data Protection Regulation, compliance
  • growing your audience i.e. landing pages, giveaways and incentives

The FREE and simple solution?

Mailchimp offers something called a forever free account which includes the most robust features offered by any mailing list service with highlights including:

  • up to 2,000 email subscribers
  • send up to 10,000 emails a month
  • integrations with 200+ Apps
  • single-step automations including welcome email, notifications, and more
  • marketing channels including landing pages, social postings, pop-ups and more

And the list goes on… all for FREE!

What’s the catch?

Well really there isn’t one. As long as you don’t go over 2,000 email subscribers your account will remain 100% free. And when you do go over 2,000 email subscribers they offer a pay as you go plan, or you can opt for a monthly plan starting at just $9.99/month for up to 50,000 subscribers and 500,000 email sends a month!

The take away: Start your mailing list today to sell more books tomorrow.


We hope you’ve found this post helpful and look forward to bringing you more quality content in the future!

Digital Book Girl
Staff & Management

Disclosure: This post contains affiliate URLs and therefore we may receive a commission should you decide to click through and distribute your books through any of the affiliate URLs listed in this post (at no additional cost to you). Digital Book Girl only recommends distributors that we’ve personally investigated ourselves. For doing so, we sometimes receive a sales commission.